Spotlighted for its digital transformation last year, the Public Relations and Communications Association was shortlisted for Best Publication at The Association and Institutes Awards 2025, acknowledged for launching a comprehensive digital hub that enhanced member engagement and elevated visibility for Ireland's PR industry. The platform addressed fragmentation in how the sector communicated its value to stakeholders, consolidating professional showcases, educational resources, and industry recognition programmes into a unified digital ecosystem that positions public relations as a strategic business function rather than a peripheral communications activity.