The Association and Institute sector continues to advance through advocacy, partnerships, and knowledge-sharing that drive competitiveness and professional development. Organisations are helping members navigate evolving markets, technological change, and policy shifts with expertise and strategic insight. SMEs are seeking supportive frameworks to stay globally competitive. SMEs call for EU action to boost competitiveness and embrace AI highlights how businesses are urging European policymakers to prioritise innovation, digital adoption, and access to resources to foster long-term growth. Collaborative initiatives are strengthening professional expertise. KHM Travel Group partners with Wellness Tourism Association demonstrates how partnerships enable knowledge exchange, enhance capabilities, and support sector-wide innovation. Celebrating this year’s excellence, the Association & Institute Awards 2025 honoured the Freight Transport Association Ireland with the Best Publication Award for its pioneering report Decarbonising Road Freight Sector Ireland. The country’s first dedicated freight decarbonisation report delivers practical, data-driven insights for fleet operators, addressing sector challenges with clarity and ambition. Praised for its actionable recommendations and strong environmental focus, FTA Ireland’s work exemplifies how evidence-based advocacy, collaboration, and sustainable leadership set benchmarks for others to follow. Tthese developments highlight an ecosystem driven by collaboration, innovation, and authoritative insight, equipping members to navigate complex markets and embrace future opportunities. Explore the full stories and stay informed on the initiatives shaping Ireland’s association and institute landscape.