Brokers Ireland and the National Association of Insurance and Financial Advisors (NAIFA), a US-based professional membership organisation, have announced a strategic partnership aimed at strengthening professional development, industry standards, and policy collaboration between financial professionals in Ireland and the United States. The agreement, announced on 5th March, establishes a framework for both organisations to collaborate on education, thought leadership, and public policy issues affecting the financial services sector.

Business Plus reported that the partnership will see both bodies work together on professional events, industry research sharing, and regulatory and legislative perspectives exchange.

Under the collaboration, Brokers Ireland and NAIFA will coordinate advocacy efforts to ensure continued consumer access to professional financial advice whilst creating opportunities for professional learning and cross-border dialogue. The initiative will broaden international engagement for members of both organisations across the Atlantic.

Kevin M. Mayeux, chief executive of NAIFA, said: "This partnership is a win-win for our organisations and the professionals we represent. NAIFA and Brokers Ireland share a common mission to elevate professionalism, strengthen advocacy, and ensure consumers have access to financial guidance."

Mayeux added that deeper cooperation would help bring a broader global perspective to industry discussions whilst providing new learning opportunities for members.

Diarmuid Kelly, chief executive of Brokers Ireland, said: "We look forward to working with NAIFA and bringing real benefits to both organisations' members through this new and exciting partnership."

Kelly added that the agreement reflects a shared ambition to advance the financial services profession through stronger education, coordinated advocacy, and greater international engagement.

Founded in 1890, NAIFA represents insurance and financial advisers across the United States, promoting professional standards, advocacy, and education.

Learn how Brokers Ireland's transatlantic partnership is expanding professional development opportunities for Irish financial advisors.