Choice Group has finalised its merger with Connswater Homes, adding nearly 1,300 properties to its portfolio. This strategic move cements Choice’s position as one of Northern Ireland’s largest housing associations, now managing over 12,000 homes with more in development. Beyond scaling operations, the merger promises increased investment in new housing projects while integrating Connswater’s experienced team into Choice’s workforce. For c-suite leaders in the associations sector, this signals a growing trend towards consolidation to drive regional impact, tenant engagement, and organisational resilience in an evolving housing landscape.


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