Saudi Arabia's Saudia Dairy and Foodstuff Company (SADAFCO) has signed a strategic partnership with the Association of Watering for the Guests of God, a licensed non-profit organisation based in Makkah, to supply Saudi-made food and dairy products to pilgrims during the Hajj 1447 season.

Zawya reported that the partnership is built around shared objectives including enriching the pilgrim experience through healthy and sustainable products, strengthening cooperation between the non-profit and private sectors, ensuring logistical efficiency during Hajj, and advancing sustainable community service.

The Association of Watering for the Guests of God is dedicated to providing watering services to pilgrims, Umrah performers and visitors, supporting delivery of water across holy sites and key service locations in line with the Kingdom's values of generosity and hospitality.

The collaboration is aligned with SADAFCO's sustainability agenda across four core pillars: People and Community, Consumers, Environment and Climate, and Governance, and reflects the company's commitment to responsible community engagement and meaningful partnerships that support national priorities.

Patrick Stillhart, chief executive officer of SADAFCO, said: "We are proud to partner with The Association of Watering for the Guests of God in support of the Kingdom's efforts to serve pilgrims with the highest standards of care. This partnership reflects our commitment to national responsibility, Saudi quality, and meaningful collaboration with the non-profit sector. At SADAFCO, we remain focused on delivering products that people trust, while contributing to initiatives that create lasting value for society."

SADAFCO, publicly listed and headquartered in Jeddah, has been producing food and dairy products under the Saudia brand since 1976 and manages sales and distribution operations across 24 locations within the Kingdom, with additional presence across GCC countries and selected MENA markets.

Access the full details of SADAFCO's Hajj season partnership and its alignment with Saudi Vision 2030.