Tesco Ireland has extended its partnership with Love Irish Food, an Irish food and drink industry network, to 2028, as member brands now generate over €180 million (£153 million) in annual sales across its stores. The collaboration, which began in 2021, has seen Love Irish Food brands achieve strong sales growth, with companies averaging almost 20 percent annual sales increases during the partnership period.

Checkout reported that Tesco has increased the number of Love Irish Food brands it stocks by over 75 percent since becoming the first retailer to partner with the organisation in 2021.

Listed products have grown from 370 to more than 900 across 107 Irish brands, reflecting Tesco's position as the largest retail buyer of Irish food and drink globally. Irish brands including Ballymaloe, Chimac, Good4U, and Velo Coffee are among those experiencing strong momentum through the partnership.

The collaboration delivers nationwide in-store activations helping customers identify Irish products whilst supporting local producers. The latest activation runs across Tesco stores from 25th February to 24th March, showcasing products including O'Donnells Crisps, Absolute Nutrition, Fierce Mild, and Pizza da Piero.

Joe Manning, commercial director of Tesco Ireland, said: "The extension of our partnership with Love Irish Food will support innovation across Irish brands, help them to scale sustainably, and access opportunities to compete internationally across Tesco Group."

Manning added that participating Irish brands like Flahavan's, Golden Bake, and Coole Swan have become customer favourites and now appear on shelves in Tesco UK stores.

View the full details on how this extended partnership supports Irish food and drink producers.