The Thai Exhibition Association (TEA) has unveiled its strategic roadmap for advancing Thailand's exhibition and MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in 2026-2027, with a focus on building a future-ready ecosystem driven by innovation and sustainability. The association has confirmed readiness to host Thailand MICE X-Change 2026 (TMX 2026) on 29-30 April 2026 at Queen Sirikit National Convention Center in Bangkok.

ACN Newswire reported that the event is expected to attract over 4,000 participants under the theme 'Innovation and Sustainability: Driving Thailand's MICE Industry Towards Excellence.'

Loy Joon How, president of the Thai Exhibition Association and general manager of IMPACT Exhibition Management, said: "Now in its third annual edition, Thailand MICE X-Change (TMX) has established itself as a key exhibition and conference platform driving greater adoption of MICE among corporate organisations as an effective marketing and branding strategy. TMX also plays an important role in elevating standards within Thailand's rapidly growing MICE industry, particularly in the areas of innovation and sustainability."

Over the past two editions, TMX has welcomed more than 5,000 participants and facilitated over 360 business-matching meetings. This year's event will bring together more than 100 full-service event solution providers from Thailand and overseas, showcasing innovative solutions designed to elevate exhibitions, conferences, and events.

TMX 2026 will feature a dedicated workshop and seminar platform, "X-Change Square," bringing together more than 25 industry experts to share insights across 15 comprehensive sessions covering venue development, project planning, AI in marketing, logistics management, sustainability practices, and booth design techniques.

Explore how the Thai Exhibition Association is positioning Thailand as a regional MICE industry innovation hub.