Associations are increasingly shaping how sectors communicate, collaborate, and engage with stakeholders. This edition highlights organisations that are advancing both outreach and impact through digital storytelling, tourism initiatives, and sustainability collaborations.

Flashback to earlier this year, ‘All Ireland Institute of Hospice and Palliative Care Wins Best Blog, Podcast or Video at the Association and Institutes Awards 2025’ demonstrates the power of narrative. Its Palliative Care Personal Stories initiative merges authentic patient experiences with educational content, setting a benchmark for public engagement and sector influence.

Meanwhile, ‘Irish Whiskey Association launches new tourism trail across Ireland’ illustrates how associations can connect heritage, business, and tourism, turning cultural assets into measurable economic and sectoral impact. 

On a global scale, ‘Maritime Association for Clean Seas formed to tackle ocean plastic’ exemplifies coordinated action, uniting shipping companies to address environmental challenges while aligning with international standards and corporate sustainability commitments.

These stories reveal how associations are redefining their role: not only as industry bodies but as platforms for strategic engagement, innovation, and societal influence. Explore these examples to understand how associations are shaping engagement, elevating standards, and inspiring the sector to innovate.